FORMULA 1
agency - mccann ny
brief
turn las vegas into a cinematic playground using a 3D billboard built to
bend reality, designed to catch eyes at speed and live loud in the city.
major truth
built to break the frame.
LINK TO F1 LAS VEGAS TAKEOVER
client - verizon
design director - emely perez
senior designer - desmond cheung
animation house - bcn visuals
designer - sierra wheeler