SEL-FISH SANTA
client - swedish fish
selfish santa highlights the idea that while sharing is usually celebrated,
some things—like swedish fish—are just too good to give up. by showing
even the most selfless figure, santa, embracing a little "sel-fishness,"
the campaign playfully gives everyone permission to put themselves first too.
brief
drive craveability for a non-traditional holiday treat during the holiday season.
major truth
swedish fish is meant to be shared. But nobody really wants to.
selfish santa highlights the idea that while sharing is usually celebrated,
some things—like swedish fish—are just too good to give up. by showing
even the most selfless figure, santa, embracing a little "sel-fishness,"
the campaign playfully gives everyone permission to put themselves first too.
brief
drive craveability for a non-traditional holiday treat during the holiday season.
major truth
swedish fish is meant to be shared. But nobody really wants to.
